Our entrepreneurial idols show up every day and every week. They are relentless in their ability to constantly ship one blog post, one podcast episode, one more product. How do they do it, are they hurriedly getting ready to ship that day?
Often they are, but they are also working smarter by batching their work.
I’ve spent a few weeks talking less about how to do more, and focussing on bouncing back from failures and finding some peace. But, it’s time we continue learning to step up and ship.
Because, that’s what matters. If you’re not utilising the skills of relaxation and rebooting to enable you to increase your capacity to do more, then you’re missing the point. You’re slipping into procrastination.
But, just because you need time to recharge, doesn’t mean you need to stop looking like you’re shipping.
It can be very difficult to muster the creative juices to a schedule. Instead, when you’re imagination is firing on all cylinders, you need to start squeezing every last bit of creativity out of yourself.
Writing a blog post, but got an idea for two more? Write them and then schedule them in your chosen content management system (CMS) across a few days. The outside world gets their fix, and you look like a real hound of productivity. But, maybe that was an afternoon’s work.
Recording a podcast? Record two of them, or more. This helps with scheduling the rest of your hosts, and ensures you meet your schedule. I should have completely written all of Footsteps of Madmen and sat and recorded several episodes. Oh well. At least I showed up.
Crafting something for sale? Don’t stop at one thing, make loads and you’ll have plenty of glass painted thingy-ma-jigs to sell.
In summary, maximise your productivity, and then use scheduling and other means to spread your publishing and inventory over a wider period.