Dyson: Story of How Playing the Long Game Leads To Quality Products

Dyson is a privately owned company, allowing them to take their time to develop products over the span of years until they are of an amazing quality inside and outside. 

Like his products, Dyson has evolved since he set up his company in a coach house in his garden near Bath in 1993 to launch the DC01 dual cyclone vacuum. But he is still recognisably Dyson: still ambitious, impatient and relentless; still intolerant of mediocrity and the status quo; still his brand’s posh, evangelical salesman; still urging the UK to revive the spirit of Victorian engineers such as Isambard Kingdom Brunel and 20th-century industrial designers such as Alec Issigonis.

Read the full article.

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Published by

KG Heath

Digital Health professional, author, and lifestyle blogger.

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