How Seth Godin Manages His Life

To the loyal readers of this blog, I don’t have to do any introduction to Seth Godin. But, let’s just say he is a specialist in the area of shipping and marketing.

I have found his writing and talks to be utterly fascinating since I first stumbled across him about six years ago. Since then, I’d devoured what I can online. I have read a few of his books, but not as many as I should do. If you knew what my book backlog looked like, you would know why.

But, Seth Godin is someone you need to enjoy in either audio, or video – or, as I’m so jealous of, in person like my friend Fraser did whilst volunteering for one of his courses in New York.

And that’s why I’m recommending this podcast episode to you. I think it makes for the ultimate example of Seth Godin at his best. You will certainly come away with some great learning from this experience.

Stick your headphones on and do the dishes to this one.

Listen to the episode here.

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JJ Abrams and Jony Ive Discussion

I haven’t watched this yet, but it sounds like a great discussion. What could be better than director of new Star Wars movie and Chief Design Officer talking about building things. 
Watch the video now

How Not To Release Software

You might be in the process of acquiring Windows 10—whether you want the free upgrade or not. Microsoft has confirmed that it is “helping upgradable devices get ready for Windows 10 by downloading the files they need” in the event that owners decide to migrate to the new OS, even if they have heretofore passed up on “reserving” their free upgrade from Windows 7 or 8.

Windows 10 could be the best version of Windows. But, Microsoft risks alienating all of its customers when they have given an inch (automatic software updates) and the company takes a miles (willy-nilly use of GBs of storage behind the scenes).

Updates should be automatic, installation of whole new products should be by choice only. 

Read the full article.

Hire for Personality

It’s fine having a degree, a professional qualification, or a host of memberships to professional organisations, but if you don’t have the people skills to work with colleagues, or customers then what do you really have to offer?

Think on this: it’s rare to have a job where you can work in a cupboad in complete isolation.

I was with my boss, interviewing a candidate for my team, when my boss said that the most important skill a person could have (for being successful on my team, at least) is simply “People skills.” The other parts of the job could be learned.

Read the full article.

Dyson: Story of How Playing the Long Game Leads To Quality Products

Dyson is a privately owned company, allowing them to take their time to develop products over the span of years until they are of an amazing quality inside and outside. 

Like his products, Dyson has evolved since he set up his company in a coach house in his garden near Bath in 1993 to launch the DC01 dual cyclone vacuum. But he is still recognisably Dyson: still ambitious, impatient and relentless; still intolerant of mediocrity and the status quo; still his brand’s posh, evangelical salesman; still urging the UK to revive the spirit of Victorian engineers such as Isambard Kingdom Brunel and 20th-century industrial designers such as Alec Issigonis.

Read the full article.

Seth Godin on The Moment Podcast

As usual, Seth Godin does a great job of sharing some thought-provoking brilliance.

I also recommend The Moment podcast as my new hot podcast pick. Delve into the archive. 

Well worth a listen

Why is This the Best Time Ever to Build an Awesome Product?

Here we see a person. Lets call them Ruckus-maker. They are having a shower, enjoying the hot water, feeling it ease their aching muscles.

Ruckus-maker lathers up their hair with shampoo, allowing their mind to wander. Thinking of what they are going to have for breakfast; maybe some bacon and eggs from that new restaurant on the way to work?

And then, suddenly, out of nowhere, an idea hits them.

For as long as there have been humans, there have been those who thought up ideas, inventions, business opportunities, services, education innovations, or products.

But there used to be a huge divide between idea and shipping something real.

We could call this: the Chasm of Cost

chasm of cost

It used to be that there was a massive cost involved with getting from Idea through to Real Thing. You might have to buy a factory, staff, engineers, steam engines, gain approval from publishers, buy office space, build a distribution network, get deals with big stores, warehousing, prototyping, designers, market researchers, advertising…

You get the picture. That’s why so many inventors were slightly crazy people working out of a shed, or a garage that looked somewhere between a hardware store, or a sex dungeon.

They had to be a little mad with the kind of odds and cost of making their great idea a reality.

But now, the cost of doing something has greatly reduced. The same technological innovations that allow us to make cat videos, update our friends on Facebook on how sad we are that Zayn left One Direction, or update our blog about what we ate, or what we are wearing, can be used to reduce the cost of building whatever it is you have dreamed up.

The Chasm of Cost has become more like the Crack of Cost.

crack of cost

You can very easily go from coming up with an idea; fleshing it out relatively quickly on paper; finding the tools to build your product, service, book, video, audio; create the product, or service; and announce it to the world.

All for free.

Yes. Free.

So, the real cost is not what outside world elements can stop you from turning your idea into something real, and, instead, it’s what limitations you will put on yourself.

There is literally no better time to make something.

If you don’t know how – there is probably a free, or pirated video about it online, a blog, or community of people who are doing it already, a Youtube channel you can subscribe to where someone teaches you (avoid that cat video), or a book you can buy for your Kindle that costs a few dollars.

We live in an age where access to knowledge is not the issue, where the cost of building is not the issue, where the cost of getting the message out to your potential customers, or fans, is not the issue, where your reach is not limited to your geographical surroundings.

You are the greatest cost – and you have the power to change.

Now, what are you going to build?