Here we see a person. Lets call them Ruckus-maker. They are having a shower, enjoying the hot water, feeling it ease their aching muscles.
Ruckus-maker lathers up their hair with shampoo, allowing their mind to wander. Thinking of what they are going to have for breakfast; maybe some bacon and eggs from that new restaurant on the way to work?
And then, suddenly, out of nowhere, an idea hits them.
For as long as there have been humans, there have been those who thought up ideas, inventions, business opportunities, services, education innovations, or products.
But there used to be a huge divide between idea and shipping something real.
We could call this: the Chasm of Cost
It used to be that there was a massive cost involved with getting from Idea through to Real Thing. You might have to buy a factory, staff, engineers, steam engines, gain approval from publishers, buy office space, build a distribution network, get deals with big stores, warehousing, prototyping, designers, market researchers, advertising…
You get the picture. That’s why so many inventors were slightly crazy people working out of a shed, or a garage that looked somewhere between a hardware store, or a sex dungeon.
They had to be a little mad with the kind of odds and cost of making their great idea a reality.
But now, the cost of doing something has greatly reduced. The same technological innovations that allow us to make cat videos, update our friends on Facebook on how sad we are that Zayn left One Direction, or update our blog about what we ate, or what we are wearing, can be used to reduce the cost of building whatever it is you have dreamed up.
The Chasm of Cost has become more like the Crack of Cost.
You can very easily go from coming up with an idea; fleshing it out relatively quickly on paper; finding the tools to build your product, service, book, video, audio; create the product, or service; and announce it to the world.
All for free.
So, the real cost is not what outside world elements can stop you from turning your idea into something real, and, instead, it’s what limitations you will put on yourself.
There is literally no better time to make something.
If you don’t know how – there is probably a free, or pirated video about it online, a blog, or community of people who are doing it already, a Youtube channel you can subscribe to where someone teaches you (avoid that cat video), or a book you can buy for your Kindle that costs a few dollars.
We live in an age where access to knowledge is not the issue, where the cost of building is not the issue, where the cost of getting the message out to your potential customers, or fans, is not the issue, where your reach is not limited to your geographical surroundings.
You are the greatest cost – and you have the power to change.
Now, what are you going to build?