For creators, there is a sad truth. Just because you made something does not mean anyone will care.
Whether it’s a YouTube channel, an Instagram account of amazing artwork, or a blog. Do not assume a throng of people will come, just because you completed the art of creation.
Does that mean we shouldn’t create? No, you must.
Why No One Cares
I said in my interview on the Build Your Platform podcast with Andy Stitt, your friends and family can’t be relied upon to be your first loyal audience. They will either dissuade you from the act of creation, or will not engage with your creation.
Is it because they are heartless bastards who want you to suffer in a pit of your own despair? No. They have their own lives and have no idea of your pride, or excitement in what you have made. Maybe they don’t like that kind of thing.
You also can’t expect the world to come running to your YouTube channel, or whatever else creative portal. Expect to be shouting into the void. You’ll be doing that because there is too much shiny out there, and these platforms are designed to support those who are popular, because the community endorses them, or the algorithms understand their work enough to promote with the confidence the audience will like them.
It’s also the artists journey, to at first make when no one is watching, to never give up until the world comes running.
Why You Should Create
If you have a talent, whether it is singing, photography, writing, painting, etc, then you should utilise that skill. You should hone it, and you should let it free into the world.
But, you cannot allow vanity to get in the way. Likes and followers allow for some instant gratification, but your work is not about them.
Creation is about letting your ideas free, to make something only you could have made and to share that with others.
But, it’s also about helping and connecting with others. Meet up with, or connect online, with other creators. Remember, YouTube, Instagram etc are social networks, so engage with others.
We need to fully explore the topic of platform building in more depth, but creation, broadcasting, is not enough. The future is about engaging.
In short, the tl;dr, is this:
Create like nobody cares.