How Seth Godin Manages His Life

To the loyal readers of this blog, I don’t have to do any introduction to Seth Godin. But, let’s just say he is a specialist in the area of shipping and marketing.

I have found his writing and talks to be utterly fascinating since I first stumbled across him about six years ago. Since then, I’d devoured what I can online. I have read a few of his books, but not as many as I should do. If you knew what my book backlog looked like, you would know why.

But, Seth Godin is someone you need to enjoy in either audio, or video – or, as I’m so jealous of, in person like my friend Fraser did whilst volunteering for one of his courses in New York.

And that’s why I’m recommending this podcast episode to you. I think it makes for the ultimate example of Seth Godin at his best. You will certainly come away with some great learning from this experience.

Stick your headphones on and do the dishes to this one.

Listen to the episode here.

Becoming More Likable Is Far Simpler Than You Think

We are drawn to likable people, the individuals who is ooze charisma and energy, and personality. But is it all about what they say? Actually, it’s not.

So often, life can seem complicated, full of barriers and limitations. But, as I’ve come to find, the things in life that can unlock your real potential are simple concepts that can be easy to put into action.

Becoming a more likable person is just the same.

Be More Present

  • Put away your phone
  • Actively listen
  • Maintain eye contact
  • Shut the hell up

By not doing anything, letting that other person talk, showing them that you are engaged with what they are saying, allows that other person to feel a connection to you. You get them, you want to be with them, and you care about their input.

But, our modern life and its ticks get in the way of this. Avoid the distraction of notifications by sticking your phone in your pocket, or in a bag.

For the outgoing person, the most difficult thing for us to do is to stop talking. It’s not because we like the lime-light, but because it’s our natural instinct to want to fill silences. But you need to keep in your mind that this other person needs their chance to talk.

Make Someone Talk

Some people are not used to their opportunity to talk, or they feel their views and ideas are undervalued. So, as a person seeking better connections with people, it’s your job to coach these individuals into talking.

How do you do that?

Use open questions: why, how, what, when type questions. These are very difficult to answer with a yes / no response – unless this person really has difficultly with social norms.

Asking a person “what do you think about…”, “how did you do such and such”, “when was a time you…”, this gives the individual the opportunity to really talk.

Get Your Drill Out

But, if you really want to understand a person and their view on a topic, that initial line of questioning might not be enough. You need drill a little bit deeper, that where the meat of the topic is.

The deeper you go, the more the other person will feel you are interested in what they have to say.

Hook onto something they have said, a thought, a reason why they can’t do something: “why do you think that?”, “who says that?”, “when did you realise?”

And the amazing thing about drilling questions is that you can keep going further, and further, until you really find the pearl that is hidden deep inside.

Isn’t This Fake?

It’s true that some people would use these kinds of tactics to be a very fake person. But, with great power comes great responsibility. A false person will always be find out. So, be honest.

The reason you need to use these kinds of tactics is that, deep down, individuals want to be changed and influenced, and heard. So, isn’t it up to you to help facilitate that in the people you meet?

And, by following these techniques, they will to you being seen as a very likable person, increasing your opportunities to help more people, growing your level of influence.

Your level of success is dependent on the success of the people around you.

So, help others.

Why You Should Be Sleeping Naked Tonight – Recommended Reads

Here is today’s recommended reading.

Do you like these recommended reads? Let me know in the comments.

If you don’t become the ocean, you’ll be seasick everyday.

– Leonard Cohen

Via Richard Simmons

The Most Dangerous Word Is Just – How To Know Your Real Career Potential

We have probably all said it when describing ourselves to others. “I’m just an X.”

But, I was taught this lesson a long time ago when I said: “oh, I’m just a trainer.” Right there, I degraded a career seen as a skilled worker’s job.

The most common commodity in this country is unrealized potential.”

Calvin Coolidge

I’ve been fortunate to work in the training world for over six years. In that time, I had a chance to work with people down on their luck, fighting to get back on their feet and find work. Much of the work I had to do was to get them to take pride in their achievements and the skills they had gained.

The feeling of falling behind is common among high achievers. The bar is set high. Drive leads us to look at others who are further ahead, and to feel that we are not enough.

But, like a child learning to work, who falls after only a few steps, it’s important to look back at how far we have come, no matter how many times we have – or we feel – we have tripped.

Realising Your Value

So, how do we realise what our worth is, how much progress we have made?

We need to see the forest for the trees.

Write down on a sheet of paper, or several, all the individual skills you have. Whether it’s tying knots, cooking, quieting a crying baby, teaching a nervous technophobe to check their emails, motivating someone, CPR, writing clearly and concisely, or putting together furniture. You are the sum of this jigsaw of skills.

It is these abilities that are the envy, and the desirable abilities, others want or need.

It’s important to take pride in each of these abilities, to use them to get ahead of your peers, to help others, and to teach them to others.

Every step on the career ladder is about reaching for the next thing you cannot do yet, and relying on the multitude of things you are already capable of.

Grasp these skills, master them, utilise them, and cherish them, with unapologetic pride.

Looking Back

Do not look back on your journey with negativity, believing it is not enough. You cannot change the past, you can only move forward.

Accept the lessons you have learned, and move forward with purpose and conviction.

You are not just anything. You are the envy of others, but only if you realise your potential. For then you will have the kind of sense of purpose and positivity that others will lack.

Become an inspiration to them. Do great things, using your real potential. Do not be held back by your negative perception of what you can do and what you have done.

We can all be great, if we believe it.

Do you? Let me know in the comments.

How To Use Instagram — Gaining Followers, Likes, And Avoiding Stress

Instagram is an interesting social-media service. It’s a community built solely around images. But, getting noticed requires tactics, similar to the way building a following on Twitter would work.

Disclaimer: my experiments with Instagram and not complete, hence my followers are not astronomical. However, I have been doing plenty of research into the matter, and completing some A/B testing. I have been capable of a steady growth of followers since I took the platform seriously in January.

See my profile by searching for KG_Heath.

Getting Discovered

The most powerful element of Instagram is that the discoverability factor is high. Whilst Twitter is a closed book when it comes to finding people you might want to follow (you need to know the person you want to follow), Instagram has discovery at it’s heart.

Tapping the magnifying glass button gets you straight into discovery mode. It starts out by suggesting images you might like, and as you view and like images, Instagram’s algorithms take over and start suggesting more images based on your liking behaviour.

That means, you have a great chance of being discovered, because everyone has a chance to dip their toe in the discovery button and your images will be suggested automatically by the platform.

The next important factor is #hashtagging #everything #you #post. The more hashtags the better, but they need to be relevant to the image you are posting.

When you type in a description, you can then use the # key and as you type a word, Instagram will suggest existing hashtags and how many posts have been tagged. Choose only the really popular hashtags as that means the more people that are posting to that tag, the more people will want to look at that sort of feed.

Don’t worry about using lots of tags, everyone does it, and it’s a proven method of building your audience.

Some tags that are worth always using are the #instagood #photooftheday, and anything else with millions of posts to them.

Get Specific

I’d like to think that I’m a pretty good photographer, not the best, but also not the worst by any means. However, Instagram (especially in the early days) likes your very best images, and it likes you to be focussed on a niche.

Maybe you like making cupcakes, or have a dog — the cuter the better, like watches, beards, sunglasses, spoons, interior design, or anything else that is niche.

It’s the same rule as content creation in general, the more specific you are the better.

Comment and Like

You’ll only get so far on your content. You need to engage with the community, so they will engage back.

If you like an image, even slightly, like it. If you really like it, give a comment like: “I love it”, “awesome shot”, “you really are a talented person”.

Don’t be stingy with your likes. The cool kids like the hell out of everything, even if it’s not great, but they like everything their friends post, it’s the rules.

If something you see is really up your alley, then go ahead and follow that individual. Again, don’t be overly picky with who you follow. The more people you follow, the more likely they are to follow you back. Have I used the word follow enough yet?

Follow.

Once you are following someone, make sure to comment on their images, that way you won’t be seen as a stealthy follower who does it only for the refollow.

Don’t forget, it is a community and they want you to engage with them.

Forget Reality

Reality is the last word you should have in your mind. Everything that is posted to Instagram is not real. It is highly polished, staged, and never shows the negative side of the individuals’ lives.

So, don’t get jealous about popular people with their amazing, perfect lives. It’s not like that. They are just as flawed as you and me.

That means, you’re allowed to ham it up a bit. Compose your shots, make them look good, take multiple shots to make sure you get the best image.

Have fun and entertain your audience. They want to see wonderful images, taken well, showing something interesting.

Ermagod I’m Gonna Be Rich

Probably not.

Professional social media content creators are rare, especially the ones earning a pretty penny. It doesn’t mean you can’t earn some money, through product placements and sponsorships, but just don’t go into this thinking that is a certainty.

If it stops being fun, then you have the opportunity to stop. Delete the app, put down the phone, go and see the world.

I hope that helps you get started with Instagram.

Did you like this post? Let me know in the comments. If you have additional questions, you can comment or email thekgheath [at] gmail [dot] com.

Kieron Heath is a healthcare technology professional, author, podcaster, and lifestyle blogger. You can download his debut novel, The Marsh free here.