Deciding what thought-leader to listen to is not an easy problem to solve. There are lots of people who may lack substance, but are well versed in the skills of Influence.
“That’s easy for you to say,” you say. It is, because my risk aversion to Bullshit and the scent of Influence is much stronger than it was two years ago.
It is easy to be adversely effected by those who lack real insight, but are able to motivate you towards achieving their aims. Influence uses everyday language to activate a response in us, one that we are powerless to either notice, or cease to be effected by. I could be influencing you now, and you would never know.
Influence can be powerful when it’s used for good, or terrible when it’s used for bad intentions.
But, I don’t want you to agree with me.
Oh whoops, there I go influencing you to agree with me.
So, how do we know whether someone actually knows what they are talking about. If you go purely off what they write about, or talk about then you are falling victim to their tools of Influence. Look beyond what they say, and look at their actions.
I watched an interview with Willi.i.am at Dreamforce 2014. He was talking about how he wants to release today the device we could build in ten years, like a smart band that doesn’t need tethering to a phone.
So, I looked at reviews of that smart band he released. The Verge call it the worst device they have touched in 2015. What does that say? He doesn’t know what he’s doing in the tech industry.
Be cautious who you take advice from, do your due diligence, but then take the advice of those you discover can do what they preach.